Tom Geismar is a graphic designer and a founding partner of Chermayeff & Geismar & Haviv, a leading graphic design firm in the fields of corporate identity, brand development and logo design. During the past five decades he has designed more than a hundred corporate identity programs. His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil Oil have received worldwide acclaim. Tom has also had major responsibility for many of the firm’s exhibition designs and world’s fair pavilions. His projects include such major tourist attractions as the Ellis Island Immigration Museum, the Statue of Liberty Museum, the Truman Presidential Library, and
the redesigned Star-Spangled Banner exhibition at the Smithsonian National Museum of American History. He has received all the major awards in the field, including one of the first Presidential Design Awards for helping to establish a national system of standardized transportation symbols.
Tom Geismar concurrently attended the Rhode Island School of Design and Brown University. A Phi Beta Kappa graduate of Brown, he received a master’s degree in graphic design from Yale University, School of Art and Architecture.
Selected logos designed by Tom Geismar: